Private Wealth Management Brand Refresh
Visual Identity, Guidelines & Systems
OVERVIEW
Reshresh of the visual identity for the Morgan Stanley high net worth segment.
The Challenge
The previous branding for this segment felt dated and too disconnected from the core branding for the Firm. The Design Team’s challenge was to solve for a visual approach that would both align to the Firm’s larger visual identity but also feel elevated and distinct from the rest of the retail brand.
ROLE
Associate Creative Director
Brand Strategy
Oversee Guidelines
Pitching
The Opportunity
Our approach involved developing a custom set of modern abstract images to serve as core artwork for the brand, supplemented with contextual imagery to be used for sponsorship ads, digital topical content, client relationship events etc.
The New Brand System
The updated marketing collateral has driven better engagement with the financial advisors and helped support recruiting efforts for advisors considering joining the Firm. Strategic event sponsorships and ad buys have leveraged targeted messaging and visuals to drive engagement with the Brand.
