Changemakers
Visual Identity, Campaign
OVERVIEW
Changemakers is a Morgan Stanley campaign to encourage employees to harness their business skills and expertise to maximize their impact on the community. We created the visual identity for the program that could be readapted for each sub initiative
ROLE
Creative Director
Visual Design Strategy
Pitching
The Visual Identity
Playful bright tones and simple iconographic shapes add a humanand fun feel to the campaign. This simple bold approach is on display throughout all aspects of the identity. Starting withmain graphic which symbolizes the human brain and strategic connection.
Changemakers was divided into several sub initiatives included Strategy Challenge, Tap Roots Plus and Tech Change Makers. Theartwork was focused on a particular icon to speak to the theme of the initiative. These themes were then executed as both print and digital collateral, including signage, internal and external facing websites and emails.
