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Morgan Stanley
Flexible Brand Graphic
Visual Identity
OVERVIEW
Morgan Stanley lacks an identifiable mark so we were tasked with adding a visual element to the Morgan Stanley Brand Architecture to help distinguish it amongst other brands. This graphic represents and reinforces the brand voice and messaging pillars. We created a toolkit of elements to be used across all media and print collateral.
ROLE
Creative Director
Visual Design Strategy
Pitching
The brand graphic was displayed in Time Square as a transition screen on the digital signage. The animation was also displayed on screens throughout firm wide conference centers to add a dynamic element to the modern aesthetic.
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