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Holiday and New Year Greetings
Print Design, Storyboarding, Video
OVERVIEW
We created a dynamic, graphic pairing of holiday and new year's print cards that were reinterpreted as short animations to be displayed in time square during the holiday season. The printed holiday card also contained an augmented reality QR code to add an extra dimension. Employees were able to download e-cards to send to their colleagues which also displayed the festive animations.
ROLE
Associate Creative Director
Pitching
During the New Year Festivities in Time Square, we also created a memorable numeric rollover from 2019 to 2020. We divided the year into four quadrants to allow for four simultaneous animations for each digit. This created a fun, impactful and dynamic reveal of the new year!
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